Houston, TX (PRWEB) August 29, 2011
VISION Production Group was honored with the coveted American Marketing Associations Crystal Award in the Special Event category for the production of FASHION HOUSTON, Houstons first four-day live fashion week designed to showcase top designers in the countrys fourth-largest city.
Watch the video at: http://www.vimeo.com/19710832
Texas is not identified for high-end fashion shows typically associated with New York and Los Angeles. With the goal to put Houston on the map as a city that can successfully host a world-class fashion week, a collective group of Houston business executives, sponsors and an A-list of Houston-based fashion designers collaborated to launch Fashion Houston, a four-day live fashion week event designed to prove that high fashion in the United States is not limited to two coasts.
The challenge was Houston had never hosted such a grand event. To launch the inaugural Fashion Houston, it would have to be produced on an impressive and effective scale in order to generate media attention, gain sponsor participation and garner attention from the fashion community nationwide to consider Houston as a fashion destination worthy of annual participation. VISION Production Group was up for the challenge.
VISION President and Executive Producer Tracey Shappro has created hundreds of productions for a literal whos who of Fortune 500 companies, professional sports teams, associations, advertising agencies and television networks. Shappro is a two-time Emmy Award winner and twice honored as One of the Top 100 Producers in America by Producer Magazine.
To achieve brand awareness a marketing strategy and related marketing materials were developed for Fashion Houston. Deliverables that were produced included commercials for broadcast, on-line web videos and social media content for national distribution along with a strong web and print campaign. A launch website was created http://www.fashionhouston.net. Press partners were engaged to promote the event and earn media impressions. Press releases were distributed to national media and a press conference was hosted to announce the event.
An ideal site to host the event was crucial. The Wortham Theatre in downtown Houston was selected and venue terms negotiated to host the inaugural (and future) Fashion Houston events. 14 world-renown designers participated that included Project Runway’s Christian Siriano, Chloe Dao, Marc Bouwer, Kiton and Lauren Bush. President George H.W. Bush and his wife Barbara, attended the event to see granddaughter, Lauren Bushs spring line, the first time a President has attended a public fashion show. Models were lined up through Blinc by Bambi Lynn and Page Parkes Agency. Super models were also engaged to participate such as Diane DeWitt, America’s Top Model winner Caridee English and Models of the Runway’s lovely Kalyn Hemphill. National sponsors joined the event that included Audi, Saks Fifth Avenue, Neiman Marcus, Laura Mercier, Belvedere Vodka and Tiffanys.
Well-known Houston socialite and philanthropist, Lynn Wyatt was also invited to participate. She was presented as an international style icon and generously displayed a selection of her favorite Haute Couture pieces for the Fashion Houston audience. An original video production of her collection was produced which premiered during the live presentation. As a special feature, a life-time achievement award was presented on closing night to legendary Ford Modeling Agency owner, Eileen Ford. A video tribute was produced to showcase Eileens impressive career that played live at the event.
The show production and staging was designed and produced as a world class fashion show production complete with an extra-long runway, state-of-the-art video screens surrounding the runway, drape projection screens flown from the ceiling of the Wortham Center along with large screen image wall projection, live music entertainment, stunning lighting effects and draping d
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